YouTube Opens Up Livestreaming And Google+ Hangouts on Air To All Verified Accounts

TechCrunch

Bring on the school holiday pageants, local baseball games and armchair poetry slams… YouTube today announced that it is expanding its live video services to the masses. Everyone who has a verified account can now stream live video on YouTube, and verified accounts can now create a Google+ Hangout on Air.

The company today has not given an update on how much take-up the live service has seen overall, but big-name, high-profile live events have proven to be major draws on the platform. The Red Bull Stratos Mission, for example, drew 8 million concurrent viewers.

Live events give Google a way to complement the role it plays as the archive of the long-tail and keeper of viral clips. “Appointment” viewing around live events presents specific kinds of advertising opportunities and helps YouTube position itself more securely as a TV alternative.

Whether that positioning can work in the context…

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